Being the pioneer in introducing the soft serve trend to UPtown, Soft Srve is a familiar name among ice cream lovers in UPtown. Their specialty is their cereal milk ice cream, which is made with milk combined with corn flakes, giving it a milky and creamy texture. Other flavours include Deep Chocolate, a comfort flavour amongst chocolate enthusiasts and Oolongcha, roasted black tea with a savoury and bitter finish. Occasionally, during festive seasons or collaborations with a partner, Soft Srve will introduce a pop up flavour. The latest pop up ice cream flavour is Earl Grey Lavender which has a pungent earl grey aroma with a subtle lavender aftertaste.
You can choose to have a sundae in a cup, or in a handmade charcoal cone, or choose pre-tailored sundae sets that come with either churros, cotton candy, caramel popcorn etc.
Their “Big Breakfast” parfait is popular among those who want something savoury to complement their soft serve. Topped with chocolate granola, maple syrup and egg puffles, cereal milk soft serve is generously swirled on a bed of chocolate brownies, earl grey ice cream, caramelised cereal and strawberry halves.
Find them at 31, Jalan SS 21/1a, Damansara Utama, 47400 Petaling Jaya.